Our History

It’s not just a shop. It’s a culture.

In 2004, celebrity motocross star and race team owner Cary Hart set out to do things differently. Getting a tattoo should be an incredible experience. That doesn’t happen when a tattoo shop is merely a business.

It comes from a culture—an atmosphere with a rock star edge and uncompromising standards. Artists whose talent is matched only by their passion. And a warm environment with impeccably clean tattoo stations, surrounded in epic inspiration.